Our Team

Ed Falsetti

PRESIDENT

Ed has specialized in selling electronic products in Northern California for over 38 years. He received a BSME from UCSB in 1984, then worked at Lockheed as a Systems Engineer. In 1986 he moved into Sales at M/A-Com, starting his Sales career selling high speed and analog products. Ed joined RF Associates North in Field Sales in 1990. He became President of RF Associates North in 2013 and manages the team while also calling on accounts today.

  • Jeanette O'Flaherty

    VICE PRESIDENT

    Jeanette was promoted to Vice President in March of 2022. She joined RF Associates North in March of 2019. Jeanette worked previously at Broadcom for 7 years where she managed over $2 Billion in Channel Business. Prior to Broadcom/Avago she worked at NetLogic for 3 years. Jeanette worked at Norcomp as their Distribution Sales Manager from 1990-1998.

    Jeanette has a BS in Marketing from Santa Clara University.

  • Michael Crisafulli

    VICE PRESIDENT

    Michael joined RFAN in September of 2022. Michael was previously Vice President at Disman Bakner for the last 11 years and prior to Disman Bakner, Michael worked at CEL and Liteon in Silicon Valley. Michael is a CA native and grew up in the Valley.

    Michael has a BS in Electrical Engineering from Santa Clara University.

  • Scott Schneider

    VICE PRESIDENT

    Scott joined RFAN in September of 2022. Previously Scott worked at Disman Bakner for the previous 7 years. Prior to that, Scott was a professional Baseball player with the St Louis Cardinals.

    Scott received his BSME from University of Santa Clara.

RFAN is a Technical Manufacturer’s rep organization serving the Northern California territory for over half a century.  RFAN's team of 16 people is constantly developing new business in emerging markets of Automotive, Commercial, Consumer, Datacenter, Enterprise, Medical, IoT, Industrial, Mil/Aero and Telecom.

All of our Outside Field Sales Staff have earned an Engineering Degree. Our Sales team has an average of twenty plus years of hardware design and program management experience.  Our Sales team offer our customers and manufacturers a high level of technical applications and project support.